PROMOTION, PROMOTION, PROMOTION
- Some schools design their promotional efforts around the Walk theme - this year it’s “Walking the Walk for 20 Years” and we have an eye-catching logo for you to use.
- Some schools come up with their own themes, such as cowboys, superheroes or zombies, and design their promotional efforts around those ideas.
- Some schools focus on their school’s mascot or something particular to the school
SOME IDEAS FOR IN-SCHOOL PROMOTION
- Create a bulletin board
- Make posters to display in the hallways
- Have a display at “Meet the Teacher Night” or “Open House”
- Think of a way to recognize students for returning their envelopes with or without a financial contribution to encourage participation and excitement:
- post the kids’ names in a public location (lunch room, main corridor)
- give them a small prize such as a pencil
- Decide if you want to offer in-school incentives, in addition to the t-shirts, wristbands and raffle tickets provided by PSF. If so, here are some fun ideas:
- the class with the highest participation rate gets to carry the school’s banner during the Walk
- the classroom that raises the most money gets a prize
- if the school reaches its financial goal, the principal will do something funny at an assembly
- Attend a staff meeting to promote the Walk to teachers – tell them about the project the school will fund with Walk earnings. Remind them that there is a PSF-sponsored prize for the staff member who does the most to promote the Walk in each school.
- Ask your school to display a Walk message on the school’s road sign
- Remind teachers/staff to wear their Walk t-shirts to schoo
- Submit “blurbs” to the PTA’s weekly newsletters
- Make school-wide announcements on the PA system
- Ask your principal to make a Connect Ed call to parent
- Ask teachers to include Walk announcements in their messages to students and parents
The Foundation will give the family specialist at each school t-shirts and tickets for Carnival rides to distribute to kids who would otherwise not be able to participate.